Email has become a crucial tool for businesses of all sizes. It plays a vital role in communication, facilitating interactions with clients, customers, partners, and colleagues. However, with numerous email service providers available, selecting the most suitable one for your business can be a challenging task. This blog post will...
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is like a digital bouncer for your email domain. It stands at the door, working with two other security checks—SPF and DKIM—to make sure every email claiming to be from you is actually legitimate. More importantly, it gives you the power...
Everyone asks the question eventually: "When is the absolute best day to hit send on my newsletter?" If you're just looking for a quick answer, the general consensus points to Tuesday morning. But honestly, relying on that advice alone is like a coffee shop opening at...
An html email template is a pre-formatted HTML file that serves as a reusable blueprint for your email campaigns, ensuring your branding, layout, and messaging look consistent every time you hit send. Unlike the constraints of drag-and-drop editors, a code-based approach gives you complete control over the design and responsiveness,...
A new subscriber represents a massive opportunity, but only if you get the first impression right. That initial signup is a moment of peak interest, and what happens next determines whether that spark of curiosity grows into a long-term, profitable relationship or fizzles out. A powerful onboarding email sequence is...
When you're comparing Gmail vs Outlook for business, the decision really comes down to how your company works day-to-day. If you're an agile, cloud-first team, Gmail's AI-driven speed and collaborative DNA will feel like a natural fit. On the other hand, if your organization...
Trying to figure out how to prevent emails from going to spam? The short answer is you have to build trust with inbox providers like Gmail and Outlook. Forget what you knew about spam filters from a few years ago. Today's filters are sophisticated AI systems that act...