Trying to figure out how to prevent emails from going to spam? The short answer is you have to build trust with inbox providers like Gmail and Outlook. Forget what you knew about spam filters from a few years ago. Today's filters are sophisticated AI systems that act...
Ever wonder what happens when you hit “Send” on an email? It feels instant, but behind the scenes, a digital post office works around the clock to get your message where it needs to go. That digital post office is the email server, and understanding it is the first step...
Email marketing remains one of the most powerful channels for business growth, but its success isn't automatic. The line between a campaign that drives predictable revenue and one that falls flat is drawn with data. Understanding your email campaign performance metrics is the only way to diagnose problems,...
Landing your emails in the inbox starts with a strong foundation of trust. This isn't about clever subject lines or beautiful designs—not yet, anyway. It's about proving to inbox providers like Gmail and Outlook that you are who you say you are. This all comes...
The "HTML vs. plain text email" debate is a classic in marketing, but treating it as a simple design choice is a rookie mistake. The format you choose has a real, measurable impact on whether your email lands in the inbox, gets opened, and drives action. HTML lets...
Picture this: you've just clicked "buy" on a new pair of sneakers you've been eyeing. Almost instantly, an email lands in your inbox confirming the purchase. It has all the details—order number, shipping address, expected delivery date. That is a transactional email. They...