Ever sent an email only to get an automated message back saying it couldn't be delivered? That's an email bounce. Think of it like old-school snail mail. You write a letter, put a stamp on it, and drop it in the mailbox. A few days later,...
It’s one of the most frustrating moments in email marketing. You pour hours into crafting the perfect campaign, hit send with high hopes, and then discover your messages are getting buried in the spam folder. So, what gives? The problem isn’t just bad luck—it's usually...
The long-running HTML vs. text email debate really boils down to one simple question: What are you trying to accomplish with this email? HTML gives you beautiful, branded visuals and lets you track just about everything, while plain text is all about maximizing deliverability and feeling personal. The right choice...
So, you've hit send on a beautifully crafted email campaign, but it feels like you're shouting into the void. Where did it go? Why isn't anyone opening it? Chances are, it’s stuck in the spam folder. It’s a frustratingly common problem. Getting...
To keep your emails out of the spam folder, you need to build a rock-solid sender reputation, lock down your technical authentication (like SPF and DKIM), and keep your email list clean and engaged. Think of these as the three legs of a stool—if one is wobbly, the whole...
Before you craft that killer subject line, let's talk about the technical foundation that gets your email delivered in the first place. This is the unglamorous but absolutely critical first step in any successful email strategy. Too many marketers jump straight to the creative part, then wonder why...