Double opt-in is a simple but powerful two-step process for subscribing someone to your email list. Think of it as a digital handshake. A user first signs up on your form, then they must click a confirmation link in a follow-up email to be officially added. This extra step is...
Transactional emails—order confirmations, password resets, and shipping alerts—are the unsung heroes of customer communication. Unlike marketing blasts that fight for attention, these messages are opened at staggering rates, often exceeding 80%, because they contain critical information your customers need and expect. Yet, many businesses treat them as a...
Ever spend hours crafting the perfect email campaign, only to wonder if anyone actually saw it? That’s where email deliverability comes in, and it’s the make-or-break factor for your entire email strategy. Understanding it is the first step to mastering your email marketing. What Is Email Deliverability and...