To keep your emails out of the spam folder, you need to build a rock-solid sender reputation, lock down your technical authentication (like SPF and DKIM), and keep your email list clean and engaged. Think of these as the three legs of a stool—if one is wobbly, the whole...
Before you craft that killer subject line, let's talk about the technical foundation that gets your email delivered in the first place. This is the unglamorous but absolutely critical first step in any successful email strategy. Too many marketers jump straight to the creative part, then wonder why...
Double opt-in is a simple but powerful two-step process for subscribing someone to your email list. Think of it as a digital handshake. A user first signs up on your form, then they must click a confirmation link in a follow-up email to be officially added. This extra step is...
Transactional emails—order confirmations, password resets, and shipping alerts—are the unsung heroes of customer communication. Unlike marketing blasts that fight for attention, these messages are opened at staggering rates, often exceeding 80%, because they contain critical information your customers need and expect. Yet, many businesses treat them as a...
Ever spend hours crafting the perfect email campaign, only to wonder if anyone actually saw it? That’s where email deliverability comes in, and it’s the make-or-break factor for your entire email strategy. Understanding it is the first step to mastering your email marketing. What Is Email Deliverability and...