Everyone asks the question eventually: "When is the absolute best day to hit send on my newsletter?" If you're just looking for a quick answer, the general consensus points to Tuesday morning. But honestly, relying on that advice alone is like a coffee shop opening at...
The "HTML vs. plain text email" debate is a classic in marketing, but treating it as a simple design choice is a rookie mistake. The format you choose has a real, measurable impact on whether your email lands in the inbox, gets opened, and drives action. HTML lets...
In a world of overflowing inboxes, simply sending an email isn't enough. With the average office worker receiving over 120 emails daily, the battle for attention is fierce. The difference between a newsletter that gets instantly deleted and one that gets read, shared, and drives action lies in...
The long-running HTML vs. text email debate really boils down to one simple question: What are you trying to accomplish with this email? HTML gives you beautiful, branded visuals and lets you track just about everything, while plain text is all about maximizing deliverability and feeling personal. The right choice...
Before you craft that killer subject line, let's talk about the technical foundation that gets your email delivered in the first place. This is the unglamorous but absolutely critical first step in any successful email strategy. Too many marketers jump straight to the creative part, then wonder why...
You've probably heard that the average email open rate across all industries is around 42.35%. But let's be honest—that number is just a starting point. A truly "good" open rate depends entirely on your industry and audience. For example, religious organizations often...