email personalization

2 posts from email personalization

December 28, 2025 in email targeted marketing

A Practical Guide to Email Targeted Marketing: Boost Results with Segmentation & Personalization

Email targeted marketing isn't about fancy new software or complex theories. It’s the practical strategy of sending highly relevant messages to specific groups on your email list, instead of blasting the same generic email to everyone. Think of it as delivering the right content to the right...

November 15, 2025 in personalization in email marketing

Mastering Personalization in Email Marketing: Your Step-by-Step Guide

Personalization in email marketing is the strategy of using subscriber data to send messages that feel tailor-made for each recipient. It's much more than just dropping a [First Name] into the subject line. True personalization involves tailoring the content, offers, and even the timing of your emails based...