So, you've hit send on a beautifully crafted email campaign, but it feels like you're shouting into the void. Where did it go? Why isn't anyone opening it? Chances are, it’s stuck in the spam folder. It’s a frustratingly common problem. Getting...
To keep your emails out of the spam folder, you need to build a rock-solid sender reputation, lock down your technical authentication (like SPF and DKIM), and keep your email list clean and engaged. Think of these as the three legs of a stool—if one is wobbly, the whole...
Ever spend hours crafting the perfect email campaign, only to wonder if anyone actually saw it? That’s where email deliverability comes in, and it’s the make-or-break factor for your entire email strategy. Understanding it is the first step to mastering your email marketing. What Is Email Deliverability and...