Most “email marketing” advice is inbound-first: build content, run ads, drive signups, nurture.

That works, but it is slow, and paid acquisition can get expensive fast.

Waalaxy sits on the other side of the spectrum: outbound prospecting that starts on LinkedIn, finds professional emails, and then follows up by email when needed. The key for EmailGum readers is simple:

Use Waalaxy to start conversations and capture demand, then convert interested people into owned audiences (email lists) where you can nurture and monetize long term. 

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What Waalaxy actually is (in plain English)

Waalaxy is primarily a LinkedIn automation tool, with built-in capabilities to:

  • Automate connection invites, messages, and profile visits
  • Run pre-built outreach sequences (they mention 99+ campaign templates)
  • Find professional emails for prospects
  • Run multi-channel workflows that combine LinkedIn plus email
  • Sync enriched leads to CRMs and connect to other apps (Zapier / Make) 

It is positioned as “simple” and team-friendly, with a shared interface and inbox-style conversation management. 

Why this matters for email marketing (and not just “sales automation”)

A lot of outreach tools help you “send messages.”

Email marketers care about a different outcome:

  1. Reliable acquisition of qualified leads
  2. Consent and compliance (or at minimum, safe outreach practices)
  3. Deliverability (not cooking the domain)
  4. List quality that converts later
  5. A clean path from first touch → owned list → newsletter or nurture sequence

Waalaxy can be used as the “top of funnel engine” that creates conversations with people who match your ICP, then routes the warm ones into your email ecosystem.

Think of it like this:

  • LinkedIn sequence = attention and response harvesting
  • Email follow-up = catching the ones who did not respond on LinkedIn
  • Your newsletter or lead magnet = turning “interest” into an owned audience

Waalaxy specifically highlights multi-channel outreach and “no lead left behind” style flows, plus “cold email sequences” on higher tiers. 

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Key features that matter most for email-driven growth

1) Email Finder: turning a LinkedIn profile into an email contact

Waalaxy’s Email Finder feature is a core part of the pitch: “Find Pro Emails Automatically,” “manage your cold emailing strategy directly in Waalaxy,” and export enriched profiles to CRMs. 

This is the bridge from “LinkedIn prospect” to “email contact,” which is where an email marketer can start building compounding value.

Also relevant: Waalaxy states a “privacy-first approach” and claims “100% GDPR & CCPA compliant” on the Email Finder page. 

2) Multi-step sequences across channels

On the pricing page, Waalaxy explicitly calls out cold email sequences and automated email follow-up (on Business tier and up, based on the features shown). 

For email marketers, the best play is usually:

  • LinkedIn connect request
  • Short LinkedIn follow-up
  • Email follow-up only if relevant and respectful
  • Stop quickly if there’s no engagement
  • Move engaged leads into your real email stack (ESP, newsletter, nurture)

3) CRM sync and integrations (so your email stack stays clean)

Waalaxy promotes CRM integrations like HubSpot, Salesforce, and Pipedrive, plus connectivity via Zapier / Make. 

This matters because your future email revenue depends on tidy data:

  • Source tagging (Waalaxy, campaign name, offer)
  • Lifecycle stage (cold, engaged, subscriber, booked call)
  • Suppression rules (do not email again if opted out)

4) Conversation inbox and follow-up discipline

Waalaxy highlights a centralized inbox that helps manage replies, labels, reminders, and follow-ups. 

This is underrated. Most outreach fails because follow-up is chaotic, not because messaging is bad.

Pricing and email finder credits (what to watch)

Waalaxy has tiered pricing, and the plans shown include email finder credits and higher-tier features for email sequencing.

From Waalaxy’s pricing page:

  • Advanced plan shown at 49€/user/month, includes 25 email finder credits, and has add-on credit packs listed (525 credits for 30€/month, 1025 for 40€/month, etc.) 
  • Business plan shown at 69€/user/month, includes 500 email finder credits, and includes cold email sequences, automated email follow-up, and multiple sender accounts (as listed in the comparison table area) 

Practical takeaway:

  • If you are only enriching a small set of high-intent prospects, lower credits might be fine.
  • If you are doing systematic outbound and enrichment at scale, the Business tier and credit economics matter a lot.

Try it here.

Data, privacy, and compliance: what an email marketer should understand

Waalaxy provides a “Use of data” page that explains what they collect and how they handle certain integrations.

Notably, they describe Google OAuth usage for sending email “on your behalf” and state they store the Google email address and recipients’ email addresses to facilitate sending, while keeping email responses transient and not saved. 

They also state payment is stored by Stripe, and they collect typical account and usage data. 

Important note (non-legal advice):

Even if a tool says it is compliant, you still need to run outbound responsibly. That means clear identification, relevant targeting, and easy opt-out handling for email. For UK and EU readers especially, be careful with legitimate interest assessments and keep suppression lists clean.

The EmailGum playbook: how to use Waalaxy to grow an owned list

Here are 3 proven ways email marketers can use Waalaxy without turning into “spray and pray.”

Strategy 1: The “micro-lead magnet” capture

Goal: Convert outreach replies into subscribers.

Flow:

  1. Connect and message on LinkedIn with a simple, non-pushy hook
  2. When they show interest, offer a tiny asset (template, checklist, swipe file)
  3. Ask where to send it, then add them to a dedicated “Outbound-to-Newsletter” list in your ESP
  4. Immediately send the asset plus a 3 to 5 email micro-nurture

This turns outbound into an inbound-like subscriber pipeline.

Strategy 2: Warm outbound only, then newsletter as the long game

Goal: Build a list of people who already engaged.

Flow:

  • Use LinkedIn touches first
  • Only email the ones who accepted, clicked, or replied
  • Invite them to your newsletter as the CTA (not a meeting)

This tends to protect deliverability because you are not blasting cold lists. It also matches how people actually behave.

Strategy 3: Agency or B2B offers with multi-sender accounts

Goal: Scale without destroying a single inbox.

Waalaxy’s pricing page mentions “multiple senders account” on higher tiers. 

If you are running outbound at volume, you want:

  • A separate outbound domain (or subdomain strategy)
  • Proper authentication (SPF, DKIM, DMARC)
  • Conservative daily sending caps
  • Strong segmentation and suppression

The tool can help orchestrate, but your infrastructure keeps you alive.

Deliverability reality check (how not to cook your email domain)

Waalaxy can enable cold email sequences, but deliverability is still your job.

If you do one thing, do this:

  • Do not send cold campaigns from your primary newsletter domain
  • Use a dedicated outbound domain and inbox
  • Keep sequences short and specific
  • Stop quickly when there’s no engagement
  • Track bounces and remove bad contacts fast

Waalaxy’s Email Finder and sequencing are useful, but they do not magically make spam filters disappear.

Who Waalaxy is best for (and who should skip it)

Best for

  • Solo founders who sell B2B and want a simple LinkedIn plus email workflow 
  • Small teams who want shared visibility into outreach and replies 
  • Email marketers who want to turn outbound conversations into subscribers
  • Agencies doing controlled outbound for clients, with clear targeting and tracking

Not ideal for

  • People who want a pure newsletter growth tool with zero outbound
  • Anyone who wants to blast huge scraped lists
  • Teams that need a full CRM replacement inside the outreach tool (you may still want a separate CRM)

Bottom line

If your email growth is stuck because paid acquisition is expensive and SEO takes time, Waalaxy is a strong “conversation starter” layer: LinkedIn automation plus email enrichment plus multi-channel sequences, with CRM connectivity. 

Used properly, it can feed your best asset:

An owned email list that compounds.

Try waalaxy here & get 20% off with our link https://waal.ink/z7TlXN get 20% off using code vsokxcuxsbjs at checkout.

If you want, paste your niche and offer (for EmailGum or one of your projects) and I’ll write:

  • A Waalaxy campaign structure (steps, delays, copy)
  • A matching lead magnet
  • The 5-email nurture that converts replies into long-term subscribers
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